Communications
Everything you need to know about customer communications and customer experience!
Strategy | Customer Experience | Customer Communications
By:
John Zimmerer
June 9th, 2014
Many companies still rely on IT to make changes to their customer communications. It made sense when technology wasn’t advanced enough to provide non-technical users a way to interact with it, but today the “coders only” notion is as antiquated as flip phones and dial-up Internet connections.
CLIENT LETTER | Correspondence | Interactive | Technology
By:
John Zimmerer
May 30th, 2014
Imagine you’re tasked with getting a week’s worth of water from a well. Take a small bucket and you’ll get some of the water you need but have to go back again multiple times. Take a large bucket and you’ll get it all in one fell swoop and call the job done.
CLIENT LETTER | Interactive | Customer Communications | Technology
By:
John Zimmerer
April 21st, 2014
We've noticed some of our fellow DOCCM vendors and even a few analysts have been using the term "interactive" (with respect to customer communication management) to mean different things at different times.