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Communications

Everything you need to know about customer communications and customer experience!

John Zimmerer

Blog Feature

Strategy | Customer Experience | Customer Communications

Three Reasons Business, Not IT, Should Own Customer Communications

By: John Zimmerer
June 9th, 2014

Many companies still rely on IT to make changes to their customer communications. It made sense when technology wasn’t advanced enough to provide non-technical users a way to interact with it, but today the “coders only” notion is as antiquated as flip phones and dial-up Internet connections.

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Blog Feature

CLIENT LETTER | Correspondence | Interactive | Technology

The Incredible Way Add-Ins Can Streamline Your DOCCM Workflow

By: John Zimmerer
May 30th, 2014

Imagine you’re tasked with getting a week’s worth of water from a well. Take a small bucket and you’ll get some of the water you need but have to go back again multiple times. Take a large bucket and you’ll get it all in one fell swoop and call the job done.

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Research conducted by Forrester on the value of combining CCM and digital experience.

Blog Feature

CLIENT LETTER | Interactive | Customer Communications | Technology

What Is "Interactive" DOCCM?

By: John Zimmerer
April 21st, 2014

We've noticed some of our fellow DOCCM vendors and even a few analysts have been using the term "interactive" (with respect to customer communication management) to mean different things at different times.

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