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Communications

Everything you need to know about customer communications and customer experience!

John Zimmerer

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Technology | INTOUCH | Digital Transformation | Cloud

Digital First: Making the Transition From Print

By: John Zimmerer
April 6th, 2020

Your digital transformation requires a carefully planned and well-executed strategy driven by a deep understanding of your audience. You gain more leads, referrals, and customers when folks feel like you understand them and their needs.

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Technology | INTOUCH | Digital Transformation | Cloud

The Current State of Containerization and Microservices for CCM

By: John Zimmerer
March 16th, 2020

Digital Age as we make the transition into the Fourth Industrial Revolution. The legacy model of spending years developing software can no longer keep pace with the rabid appetite generated by the app-of-the-day mindset. We need lean, lightweight, portable components.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Customer Communications | Customer Journey

CCM Is the New CX

By: John Zimmerer
March 2nd, 2020

2020 heralds a reinvigorated and deeper investment into user engagements and the customer experience (CX). Traditionally, customer communication management (CCM) has focused on transaction-oriented documents, messages, etc., as an operational necessity as opposed to being considered an essential and core component of the customer experience.

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Customer Experience | Customer Communications | INTOUCH | Digital Experience | Employee Experience | Digital Transformation

The Beauty of Simplicity

By: John Zimmerer
February 18th, 2020

Customers no longer have to drive to brick and mortar stores as often. They’re online interacting with multiple platforms. The challenge for many businesses is in balancing the need for meeting customer demand with profitability, where digital transformation puts businesses ahead of the game.

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Document Automation | Contract

CCM for Contract Generation

By: John Zimmerer
February 10th, 2020

In the era of always-on responsiveness and instant communications, organizations are looking at how to simplify the digital creation of contracts. Finance, procurement, legal, and other departments are looking to standardize and simplify the management of the underlying content and to automate the contract creation.

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Correspondence | Customer Communications

Correspondence Management—A Classic CCM Use Case

By: John Zimmerer
December 16th, 2019

Acronyms like CCM sound as alien to many businesspeople as they do to consumers. CCM is short for customer communication management and is actually one of the most essential bridges between you and your customers. That’s especially true for subscription- or relationship-based businesses that depend on repeat customers.

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