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Communications

Everything you need to know about customer communications and customer experience!

John Zimmerer

Blog Feature

Customer Communications | Technology | Content Services

CCM Software vs. Platform: What’s the Difference?

By: John Zimmerer
December 9th, 2019

With so many technology buzzwords thrown around these days, it can be hard to determine which ones actually matter. More challenging yet is actually understanding the fine nuances that define them. Here we’ll explain the difference between CCM software and a CCM platform.

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Customer Experience | Customer Communications | Personalization

What Is Customer Communications Management?

By: John Zimmerer
December 2nd, 2019

If customer communication management, or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Integration | Data | Content Management | Employee Experience | Digital Transformation

Must-Have Integrations For CCM

By: John Zimmerer
November 18th, 2019

As organizations increase their focus on the employee experience in the digital workplace, many companies are pursuing integrated workspaces that combine multiple applications. Not surprising, as research shows us that there is a cost incurred every time an employee switches context.

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Customer Experience | Customer Communications | Data | INTOUCH

Why Data Quality Can Make or Break CX

By: John Zimmerer
October 7th, 2019

Customer experience, or CX, has become one of the hottest topics in business today. However, like many words, when thrown around too much, they can lose their meaning.

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Customer Experience | Customer Communications | Omni-channel | INTOUCH | Digital Transformation

How to Optimize Customer Communications Across Customer Journeys

By: John Zimmerer
September 9th, 2019

Customer experience (CX) has been gaining traction; it’s now much more than just a buzzword and it now requires your immediate attention. Whether you are an insurance firm, a bank, or any other type of business that interacts with people, the customer’s journey plays an extremely important role for attracting and retaining customer base.

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Customer Communications | Content Services

When is a CCM Solution Also a Content Services Application?

By: John Zimmerer
July 8th, 2019

Monolithic out-of-the-box customer communications management (CCM) systems are on their way out. Gartner and Forrester research indicate that future CCM use cases will be addressed using best-of-breed content services designed to be part of a larger digital experience architecture.

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