The economy today looks almost nothing like it did even a short decade ago. Compare the housing market of 2022 to 2012, and that alone points at some massive shifts. This only scratches the surface, though. The main transformation that’s taken place is the emergence of a predominantly virtual, mobile, and digital economy. The rise of smart technology and the Internet of Things (IoT) already had society on a path of technological integration. However, the timeline for establishing the digital marketplace seemed much further off than it was in actuality. In part, this was due to the onset of the COVID-19 pandemic in March of 2020. With the administration of stay-at-home orders, capacity limits, and other health and safety protocols, the transition into a virtual era was significantly accelerated. Now, with this push into the virtual era, and the pre-existence of various social media platforms and other non-traditional communication channels, companies need to be prepared and equipped to talk to consumers wherever they may be. Correspondence management software allows organizations to do just that.