Human communication has been a vital aspect of society since the beginning of time. Even before written languages developed, tribal societies developed an iconographic form of communication depicting their primitive versions of verbal communication. In today’s business, personal, and professional relationships, communication is the essential ingredient to creating successful and long-lasting connections.

In a recent blog post, we covered the top 2020 customer communication management (CCM) trends. Now after some retrospection, here we will expand on these ideas to help you capitalize on those previous trends and highlight what to avoid in the coming new year.

In the last decade or so, businesses have made major changes in the way they operate. With the rise of the Internet and the information age, consumers suddenly wielded more buying power. As the company-consumer power dynamic shifted, so did the way companies approached customer communications.

Developing a highly efficient customer communications team that delivers a top-notch customer experience with minimal error takes time, planning, and forethought. That forethought should include developing a comprehensive customer communication management (CCM) strategy with the goal of benefitting the overall customer experience (CX).

The virtual era has arrived, and it’s in full swing. While the past couple of decades have largely been about making the digital transformation, 2020 has truly seen the biggest push toward this new age of digital operations and virtual communications. As part of this transformation into the remote age and digital society, companies have found that the customer experience is one of the most crucial aspects in growing and sustaining a business.

The most important person to a company or organization isn’t the CEO or any of the C-suite executives; it’s not even the chairman of the board of directors or even the majority stockholder. Nope. The most important person to any company or organization is the individual end-consumer.