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Communications

Everything you need to know about customer communications and customer experience!

Blog Feature

Automation | Customer Experience | Customer Journey

Customer Journey Mapping Example: A Financial Services Portal

By: John Zimmerer
July 7th, 2015

You can identify and address customer experience (CX) gaps by mapping out critical customer journeys to see what works and what doesn’t from the customer’s point of view. To do this, you need to take a close look at very specific customer/company interactions, starting with the ones that most directly impact your business objectives and/or potentially contribute to customer experience gaps that lead to customer attrition.

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Blog Feature

Automation | Customer Communications

Six Ways Automating DOCCM Makes Every Day Feel Like a Holiday

By: John Zimmerer
September 1st, 2014

Ah, Labor Day. A time to kick back from work and enjoy the last vestige of summer. Wouldn’t it be great if every day could be Labor Day? Or, at the very least, a lot less laborious?

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Research conducted by Forrester on the value of combining CCM and digital experience.