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Communications

Everything you need to know about customer communications and customer experience!

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Automation | Customer Communications | Digital Experience | Document Automation

How to Automate Customer Communications Across Multiple Channels

By: John Zimmerer
September 3rd, 2018

Technology has changed the face of customer communication.

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Customer Experience | Customer Communications | Document Automation | RPA

Streamline Customer Communications & Reduce Operating Cost

By: John Zimmerer
August 13th, 2018

Effective customer communication involves more than screaming messages at your audience.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Customer Communications | Personalization

Four Ways to Incorporate Personalization for Your Customers

By: John Zimmerer
July 30th, 2018

With respect to customer communications, personalization is extremely important.

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Customer Communications

When Are You Ready for Cloud-Based Customer Communications?

By: John Zimmerer
July 23rd, 2018

As leading customer communication management (CCM) tech developers focus increasingly on hybrid and cloud-based applications, security remains a concern. A Google search of the phrase “Is the cloud secure?” returns over 261 million results. Modern business wants to take advantage of technology and savings, but companies remain dubious that the security is truly comparable to older tech options like on-premise platforms.

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Customer Communications

How to Choose the Best Customer Communication Management Software

By: John Zimmerer
July 16th, 2018

When you’re choosing customer communication management (CCM) software — or any enterprise software, really — you want solutions that are built to solve today’s problems and needs as well as future needs, like integratability with other customer experience (CX) tools and adaptability to emerging technologies and changing customer expectations.

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Customer Experience | Customer Communications

Content Services: ROI of Customer Communications

By: John Zimmerer
December 21st, 2017

Not that long ago, customer communications management (CCM) would be a part of most companies’ operations department since it was all about automating the printing and mailing of massive amounts of documents. Now, though, CCM has to serve both print and digital channels, so it’s moving under the digital experience (DX) delivery umbrella and becoming an integral piece of an organization's customer engagement hub. That means the CCM buyer is changing. Here's why that's a good thing.

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