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Communications

Everything you need to know about customer communications and customer experience!

Blog Feature

Customer Communications

The Importance of 'Digital First' in Customer Experience Management

By: John Zimmerer
February 16th, 2021

As we finish ringing in the new year in these last couple weeks of January 2021, as always in the first month of the year, it’s a very transitional time. Lest we forget, the events of last year provided us with about every exception in the books.

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Strategy | Customer Communications | Technology | INTOUCH | Digital Experience | Cloud

Next Generation of CCM: Topdown's Predictions

By: John Zimmerer
February 8th, 2021

We’ve talked about 2020 trends and what to avoid in 2021. In fact, we’ve published several posts on CCM trends over the last few years. When we take a step back and plot the curve over time, we clearly see the trajectory of CCM. Here’s where we see customer communication management (CCM) software headed.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications | Content Management

Maintaining Consistency Across Multiple Channels With CCM

By: John Zimmerer
January 25th, 2021

Consistency is an important aspect that influences almost all activities in the life of a business.

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Customer Experience | Customer Communications | Customer Journey

Elevate The Customer Journey Using CCM

By: John Zimmerer
January 19th, 2021

Loyalty is one of those concepts that’s as old as time itself really. Loyalty, as a trait, has played a major role in much of history, from betrayed loyalty, to misguided loyalty, to heroic loyalty that saves the day. In business, although loyalty may not take on such as epic importance, it does play a very important (some may even say the most important) role in building customer relationships.

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Automation | Interactive | Customer Communications | Technology | INTOUCH | Document Automation | Employee Experience | Digital Transformation

Simplify Creating and Managing Customer Communications

By: John Zimmerer
January 11th, 2021

We all want to simplify our daily tasks. Why would anyone want to take 12 steps and 30 minutes to complete a task when there is a way to do it in 3 steps and 5 minutes? We wouldn’t, it just wouldn’t make sense to do it that way.

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Automation | Customer Experience | Customer Communications | Personalization

Putting the Customer First with Personalized, Automated Communications

By: John Zimmerer
January 4th, 2021

With how busy everyone is and how immersed in technology most of our society seems to be these days, getting someone’s attention has become a competitive endeavor requiring a good deal of effort and creative strategy. But fret not, you have access to numerous tactics to craft meaningful and impactful customer communications and messaging that speak to the heart of your customer.

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